My Role: Marketing Manager
In this role, I work closely with the CEO of the company and a team of collaborators to make sure our marketing efforts are being produced at the highest quality possible. I work with designers, content creators, and programmers to ensure that we are creating meaningful content and tracking our efforts so we can review our investment in those efforts. 

Currently, we are in the Awareness stage of the campaign.

Campaign Stage: Awareness
The goal of the Awareness campaign for Blue Stout is to deliver on these 3 measurables:
  • increase in New Visits (analytics)
  • higher search engine rankings
  • social metrics (increased likes, follows, etc.)
  • correctly implement tracking so we can measure what channels & efforts are performing best

Demographic:
Decision-makers of Fortune 500 companies looking to optimize their mobile website performance (specifically e-commerce / transaction).

Channels: 

Launch Date: June 2014

Relevant URLs:
All relevant URLs are linked above (platforms of interest and / or company LinkedIn page for questions about my involvement on this project).