My Role: Team Lead / Project Manager
Working with my marketing team (PPC specialist, content creators), we identified the demographic we wanted to target with the ActivMoms campaign and developed a specific strategy (with channels) to carry out the first stage of the campaign - Awareness.
Campaign Stage: Awareness
The goal of the Awareness campaign for ActivMoms is to deliver on these 3 measurables:
Demographic:
Tech-savvy moms (early to mid thirties) / "early-adapter" mothers
Channels:
Launch Date: April 2014
Relevant URLs:
http://www.activdoctorsonline.com/resources/activmoms/
http://www.pinterest.com/askdoctoronline/
Client LinkedIn Contact (for inquiries regarding my involvement on this project)
Working with my marketing team (PPC specialist, content creators), we identified the demographic we wanted to target with the ActivMoms campaign and developed a specific strategy (with channels) to carry out the first stage of the campaign - Awareness.
Campaign Stage: Awareness
The goal of the Awareness campaign for ActivMoms is to deliver on these 3 measurables:
- increase in New Visits (analytics)
- higher search engine rankings
- social metrics (increased likes, follows, etc.)
Demographic:
Tech-savvy moms (early to mid thirties) / "early-adapter" mothers
Channels:
- mom tech-blogs (within client budget)
- medulous.com
Launch Date: April 2014
Relevant URLs:
http://www.activdoctorsonline.com/resources/activmoms/
http://www.pinterest.com/askdoctoronline/
Client LinkedIn Contact (for inquiries regarding my involvement on this project)
